How to Improve the SEO of Your Images in 2017

Get Your Webpage Images to Help You Rank Higher in Google

There are several things you can do to get webpages with images and images to rank well from an SEO perspective. First, never just title it image 1, image2, or something like that. This does you absolutely no good at all SEO-wise. You want to keyword research the image name of the.jpeg and make it a useful keyword phrase putting hyphens between each word in the phrase which makes it easier for Google to distinguish between the individual words themselves – and Google Help recommends this by the way.

The title name for your image should be researched as well – and if you are using a tool such as Dreamweaver to build your webpage, using the image description feature to insert your Title Name will also give you an added bonus of having it appear on a webpage screen in a message box when you hover over the image as well – a nice little added marketing spot you can use on your webpage.

Be sure to fill in the Alternate Title as well – Google looks at both so be sure that both titles complement each other from an SEO keyword perspective. Both names must be useful for a single search query or you get no SEO search value at all.

Another useful thing to do with your image is actually make it “Anchor Text” by putting a hyperlink behind it. I often have my images hyperlink to other pages on my site thus strengthening my “Internal Links” which Google looks for when their Googlebot crawler searches your site for indexing purposes – and this also improves your site SEO.

Then to really have it kick ass from an SEO perspective, instead of hyperlinking behind it to another page, link it to a video you have created on YouTube and update your sitemap.xml file to include this webpage as a video page reference in your sitemap.xml file. Be sure after your sitemap update has been approved to use the “Fetch as Google” tool in the Google Webmaster Toolkit to request the page to be re-indexed within Google.

This will speed up your SEO improved rankings within Google for this page. Video sitemap records within Google they say can rank as much as 50 times better than non-video pages. Not sure if this is just a rumor or not, but I am betting there is some truth to this as I have been finding my video included pages being found more frequently through Google Search when I am checking out my Google Analytics records.

Best of luck with your efforts in trying to rank well in Google in 2017.

About Dan Grijzenhout: Dan has lived a successful entrepreneurial career for over 30 years. He has been a consultant, entrepreneur, systems architect and developer, investor, business owner and is now an author, online course creator and teacher, sharing his years of experience and knowledge with others. Search for the name – Dan Grijzenhout – on Amazon to see his available books and e-books.

You can find Dan’s available online courses at http://howtoguru.teachable.com
And Dan’s primary website is at http://howtoguru.org/

Article Source: http://EzineArticles.com/expert/Dan_Grijzenhout/2147833

 

On LinkedIn? Here’s How You Can Boost Your Visibility

Anyone who’s looking to grow their network of professionals should be on LinkedIn. This platform is one of the best for connecting with others within your industry. What’s also awesome about this social network is that you can use it to create a voice and identity for yourself and your brand. If you’re looking to become an influencer in your industry, then this is a great place to build your authority. Content marketing is key, which can be carefully planned and executed by professional SEO services.

Whether you’ve just opened a profile on LinkedIn or been scouring the network for years, you can use the following tips to boost your visibility and potentially land more connections.

Start Endorsing Skills for Your Friends

LinkedIn is all about credentials and who you know. Since you may not know too many people, you can increase your chances of getting connected by increasing your endorsed skills. One way to go about this is to begin endorsing the skills of your friends, and they will likely return the favor. The more skills you have, the better your profile looks to potential connections. Plus, it will help boost the visibility of your profile.

Ensure Your Professional Summary is Filled In

Don’t leave your professional summary blank. This is similar to a bio, but of your professional background. The first thing users will see when they enter your profile is this, so make sure it’s completed. Use it to make a short intro of who you are and what you do. It doesn’t have to be long either. You can hire a company that offers professional SEO services to help optimize your profile.

Link Your Account to Other Social Networks

The best way to boost your overall visibility is to have profiles on multiple social networks. If you already have accounts open, connect them to your LinkedIn profile. This way, people who follow you on those platforms can find your LinkedIn page. The more people who connect with you, the more visible your profile will be.

Stay Active

Writing content and publishing it on LinkedIn is an excellent way to build a name for yourself. It will help grow recognition for your expertise in your field. If your content is found to be useful and relevant, then you may gain more followers and connections. Try to post content regularly to increase the chances of your posts being found.

If the purpose of boosting your visibility is to help promote your website, consider using a PPC management company to create an ad campaign. It’s best to find a professional SEO company that offer this and other services to businesses like yours.

http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

Article Source: http://EzineArticles.com/expert/Hugh_Benjamin/2237016

 

Web Page Translation: Professional Means Hazard Free

Everything today from comics to economics is neither country nor language specific. Businesses, art, literature, pop songs, etc., etc., have to be as multilingual and multicultural as target audiences and consumers. Web pages are no exception.

The whole world does not speak English- hardly 20% of the world’s population speaks and understands it. Though English drove the internet and the virtual world in their nascent days, this is not the case today. If you want to reach a global audience, web page translation is the way to go.

Let’s look into some scenarios which make web page translation necessary:

International business means multilingual web content
Multinational business interests may mean forging bonds with existing or new partners by communicating in their own language. This is not only welcoming in a new relationship but also signals that you are with them for the long haul.

Multilingual web content is also a way to attract new business partners or collaborators.

Your web page should drive traffic to your site
Web pages translated into multiple languages raise the ‘hit standing’ of your site. They increase your target base and add to your online presence. This will lead to better brand recall.

When you want your business to grow
If you are stagnating and are looking for greener pastures, spreading out from the local market is a good option. Targeting foreign markets which you feel are fertile for your product or service is impossible without having a tailor made web page capable of thriving in the new ethos.

Beating the competition
Competitors offering the same product or service may be nipping at your heels. Leave them far behind with a multilingual website.

Or they might already have gone multilingual. You have to join the web translation bandwagon to keep up with the competition or lose the race.

Website translation helps improve conversion rates
If your website is receiving hits from users who don’t speak the language, then translation will help improve conversion rates. A skilled translation agency can help you analyse and assess how much of your site to translate- the whole or just a part.

Translation is mandatory
In certain industries like pharmaceuticals and manufacturing of machinery, it is statutory to provide information in the local language. Web page translation is not an option here: it is a compulsion.

Once, you’ve decided that your website needs to be multilingual, there are a few more considerations.

Translate content only into key languages
There are innumerable languages in the world. Pick the language you want to focus on. French, Chinese, German, and Japanese give you entrée into big markets. But is this the market that your product or service is aimed at? Obviously, translation depends on your target audience.

Formats are important
The simplest things in the wrong format are confusing. For example, in India, the dd/mm/yy format is used for the date. But in the US the format is mm/dd/yy.

Arabic, for instance, is read from right to left. So the F pattern of English websites, where you read from left to right, will not be suitable here.

When translating, be careful with providing local phone numbers and addresses, properly formatted as per local usage. The devil is always in the details, so take care to avoid confusion otherwise you’ll lose out on sales: this is like traffic with no destination!

Commercial enablers
If you want to convert browsing to buying, country-specific transaction support like credit and debit cards, in suitable currencies is imperative. Otherwise, the website will encourage little more than frustrated window shopping.

Who will do website translations?
It is advisable for businesses to concentrate on their core and delegate the translation to a professional agency.

#1. Machine translations are more or less word-to-word inept products. Effective website translation demands that text should be translated infusing local flavour (localisation) to be attractive and effective.

#2. Translation should not retract from the overall appeal of the web page or website. When scripts change, the layout should be suitably tweaked to retain its aesthete. Who but a professional can do this?

#3. Google’s Panda algorithm has become the core ranking signal to measure the quality of the site and direct traffic to it. If you want people in the international market to find you, you need to have quality web content to turn up on top of SEO. Don’t make a mess with amateur translations which Panda will relegate to the bottom of the barrel.

#4. Improper and incorrect translations will make you an international laughing stock and hit your brand value.

Marketing surveys have showed:
That target audiences hold language to be of more importance than even price.
The more expensive the product, ( like luxury clothing and accessories), or the more valuable the service, (like insurance and financial services), people prefer and trust sites in their own language.

‘Mother tongue’ is the term we give to a language that we have heard since birth: one that inspires comfort and credibility.

Reap the whole gain from translating web content by having an experienced and skilled translation agency work its magic.

I am an Expert in the medium of translation and language services. I have working knowledge in documents translation, Translate from English to German, Translate Web Page , Translation Agency and provide Multilingual E-mail Support.I am passionate in Localizing global brands to reach the target audience in the most efficient way.

Article Source: http://EzineArticles.com/expert/Shreya_Gupta/2241564

 

Free Vs Paid (Shared Website Hosting)

Your website or blog establishes the brand presence on the internet so that the target audience worldwide can know everything about the business, brand, product line or services offered. The quality of hosting services plays a crucial role in how the website or blog performs after the site goes live on the World Wide Web. If you research a bit, there are several web hosting companies offering paid packages at different slabs depending on your needs. There are also various reputed platforms offering totally free web hosting services. Following are some important considerations before you subscribe to any hosting package.

Free Hosting Comes with a Series of Limitations

1. Mandatory to use the Sub Domain

Your website or blog address will come with an extension or sub domain name. Follow the example below-

Paid Hosting Domain- domain name

Free Hosting Domain- sub domain name

The extension name does not have the brand appeal and the credibility necessary to create an impression on the audiences.

2. Limited Options to Customize or Enhance the Website/Blog

If you intend to monetize your blog, want to place banner ads, affiliate links and Google ads, your website or blog must have supportive plugins and technical configurations to support the link navigation. The majority of free basic website themes do not support the plug-ins and offering only limited web builder tools to achieve a customized look.

3. Problems with SEO Rankings

While Google does not differentiate between paid and free-hosted websites/blogs directly, yet you will have problems with SEO rankings using a free hosting. There is great load of free hosting websites or blogs using a shared space on a single server. This slows down the website performance. If your website is slow, Google will give it poor ratings on grounds of possessing inadequate user-friendly interface. With paid hosting, the same website can reach page one SERP rankings.

What to Expect from Paid Hosting Services

Using paid hosting means you will have to leverage a monthly or yearly investment to run your website. However, if you compare the prices to the bundle of packages, it is worth getting started with a basic package at least costing less than $10/month.

  • Faster site performance with greater bandwidth, disk space, etc.
  • Personalized domain name allows recognition to the brand name with the website address
  • Dedicated control panel to regulate and update website as and when required (you will have more choices in using premier themes, plugins and other changes)
  • Install plugins and tools as per need and suitability to your website theme to monetize your blog or website
  • Periodical site data backup so that you can set up the website instantly again in case of technical failure or site crash
  • 99% uptime guarantee
  • Customer support access 24×7

The Bottom Line:Majority of the bloggers and business owners create their websites or blogs to make money online. At the end of the day, it is very simple to understand. If you are passionate to spread your word online as a beginner, the free hosting is the convenient way to get started. However, if you want to earn money online with your website or blog, it is essential to choose a paid hosting package (at least a shared hosting to start).

Shared Website Hosting & Web Hosting Directory

Article Source: http://EzineArticles.com/expert/Ashok_Reddy/2394939

 

What Your Nonprofit Needs to Know Today About SEO

Search engine optimization (SEO) is a term that everyone is using these days, but a lot of people in the nonprofit sector don’t know what it means. There are a whole lot of SEO experts out there claiming they can get your site to the top of the rankings, but sometimes the results don’t bear out. Having basic knowledge about SEO can go a long way for you as the executive director of an organization.

As much as you rely on your tech people, SEO is something all leaders can and should know.

What is SEO?

Search engine optimization, or SEO, is easy to understand conceptually. SEO is the process of getting eyeballs to your website through organic (i.e. not paid) and editorial content (e.g. a blog on your site). To get traffic to your site, you have to appear high, the first page preferably, in the rankings of search engines such as Google, Yahoo or Bing.

Search engines are continually changing their digital algorithms that affect rankings. It’s done so the quality of what people see is high. In other words, search engines, place a premium on high-quality content and they don’t want end users to have results full of spam. And, you don’t want your content to be flagged as created for the search engines-and not humans-full of keywords, for example, or pages with unrelated content.

Why is SEO Important?

Providing content for humans and the human experience is what search engines want on the Internet. And, as humans we don’t want to read articles and visit sites with poor grammar, misspellings and irrelevant or incoherent information.

Ensuring good, or “white hat SEO,” which means content that delivers quality for humans and adheres to search engine rules and guidelines, is essential to having a high ranking. Google’s digital “bots” or “spiders” are continually searching the Internet making sure the best sites and pages rank at the top of any search. They are also indexing content and websites. The spiders are crawling the Internet and indexing it in the Google, Yahoo, or Bing “directory.” That indexing then causes the most relevant and high-quality results to appear when someone does a search.

How Can I Improve My Site’s SEO?

There are some ways to ensure that your organization’s website or blog is search engine optimized.

  • Your site and your content have to be mobile ready. If you’re site still hasn’t been designed for mobile, you might want to get on that right about now.
  • As search engines and social media platforms rely ever-increasingly on visuals, you should make certain great videos and photography accompany your copy.
  • The digital age is all about sharing. Improving your SEO rankings is helped by having compelling content that people want to: a) read; and, b) share. Integrate website share plug-ins and buttons.
  • Believe it or not, the security of your site affects your search engine rankings. Make sure your site is using Hyper Text Transfer Protocol Secure (HTTPS). The HTTPS protocol protects the data between a visitor on your site through the Internet and your website.

Finally, if you’re looking for SEO success, there are two metrics that you want to use to help you measure success:

  1. You want to see that your website appears high in the rankings on the first page of the most popular search engines, especially Google.
  2. You want high conversion rates for your website. If people are not buying what you’re selling, or signing up, you have a deeper problem than SEO.

Understanding these essential aspects of search engine optimization will go a long way toward making sure that you and your tech support team are communicating with the same understanding of SEO. And, this basic knowledge will help your nonprofit or social enterprise website or blog achieve digital success.

Author of “Not Your Father’s Charity: How to Dominate Your Fundraising to Create Your Success” – Free Digital Download at http://www.notyourfatherscharity.com

© 2017 Wayne Elsey and Not Your Father’s Charity. All Rights Reserved.

Article Source: http://EzineArticles.com/expert/Wayne_Elsey/2016149