Anyone who’s looking to grow their network of professionals should be on LinkedIn. This platform is one of the best for connecting with others within your industry. What’s also awesome about this social network is that you can use it to create a voice and identity for yourself and your brand. If you’re looking to become an influencer in your industry, then this is a great place to build your authority. Content marketing is key, which can be carefully planned and executed by professional SEO services.
Whether you’ve just opened a profile on LinkedIn or been scouring the network for years, you can use the following tips to boost your visibility and potentially land more connections.
Start Endorsing Skills for Your Friends
LinkedIn is all about credentials and who you know. Since you may not know too many people, you can increase your chances of getting connected by increasing your endorsed skills. One way to go about this is to begin endorsing the skills of your friends, and they will likely return the favor. The more skills you have, the better your profile looks to potential connections. Plus, it will help boost the visibility of your profile.
Ensure Your Professional Summary is Filled In
Don’t leave your professional summary blank. This is similar to a bio, but of your professional background. The first thing users will see when they enter your profile is this, so make sure it’s completed. Use it to make a short intro of who you are and what you do. It doesn’t have to be long either. You can hire a company that offers professional SEO services to help optimize your profile.
Link Your Account to Other Social Networks
The best way to boost your overall visibility is to have profiles on multiple social networks. If you already have accounts open, connect them to your LinkedIn profile. This way, people who follow you on those platforms can find your LinkedIn page. The more people who connect with you, the more visible your profile will be.
Writing content and publishing it on LinkedIn is an excellent way to build a name for yourself. It will help grow recognition for your expertise in your field. If your content is found to be useful and relevant, then you may gain more followers and connections. Try to post content regularly to increase the chances of your posts being found.
If the purpose of boosting your visibility is to help promote your website, consider using a PPC management company to create an ad campaign. It’s best to find a professional SEO company that offer this and other services to businesses like yours.
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